Comments for CMB Blog http://blog.cmbfc.com CMB Comments/Thoughts Tue, 07 Sep 2010 22:13:34 +0000 http://wordpress.org/?v=2.2.1 Comment on Dawn of a New Era for Community Institutions? by Steve Hoad http://blog.cmbfc.com/2008/10/07/dawn-of-a-new-era-for-community-institutions/#comment-97 Steve Hoad Thu, 11 Dec 2008 23:38:05 +0000 http://blog.cmbfc.com/2008/10/07/dawn-of-a-new-era-for-community-institutions/#comment-97 The season for advertising with a community feel is here. Community banks can help their service areas understand the community nature of their business by advertising and promoting themselves as neighbors, friends and valued customers and supporters of local businesses and charities. Add to this some form of charitable contribution or service to the nonprofit community (local, small nonprofits) and the banks' service will be understood to be a local asset. Too many of the big corporations have leveraged their regional or national clout by keeping their charity mostly confined to regional and national charitable causes. This advantageous season has often been marked by giving by corporations, make your community bank stand out in the local community you serve by advertising and giving to local sources. I serve on many nonprofit boards, and am well aware of how much charitable giving or service really enhances an institution's image. In fact, some of the organizations with which I serve have moved their funds to strictly local community banks for this reason. The season for advertising with a community feel is here. Community banks can help their service areas understand the community nature of their business by advertising and promoting themselves as neighbors, friends and valued customers and supporters of local businesses and charities. Add to this some form of charitable contribution or service to the nonprofit community (local, small nonprofits) and the banks’ service will be understood to be a local asset. Too many of the big corporations have leveraged their regional or national clout by keeping their charity mostly confined to regional and national charitable causes. This advantageous season has often been marked by giving by corporations, make your community bank stand out in the local community you serve by advertising and giving to local sources.

I serve on many nonprofit boards, and am well aware of how much charitable giving or service really enhances an institution’s image. In fact, some of the organizations with which I serve have moved their funds to strictly local community banks for this reason.

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